eMarketer Daily - Automating Inbound Marketing; Reading More on Tablets and Ereaders; Millennials in Canada

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October 17, 2013

Automation, Integration of Inbound Marketing Still Limited Inbound marketing is an important priority for generating leads, but it also poses major difficulties. While marketing automation and integration may help inbound marketing performance, few are actually trying to use these tactics. Full Article Read More Share this:. . . . LIVE WEBINAR: 7 Ways to Amp Up Your Marketing Using Customer Analytics Turn shoppers into buyers. Join this webinar to learn which analytics you should use to optimize online, offline, and mobile channels, and get a practical, step-by-step approach to using technology to make the customer connection. Register Today >> Tablets, Ereaders Lead to More Book Reading There seems to be a clear tie between digital reading devices, such as ereaders and tablets, and the consumption of the written word. Research shows that people with such digital devices read more books than those without them. Full Article Read More Share this:. . . . The 2013 Global Media Intelligence Report is Here This is eMarketer's largest, most comprehensive snapshot of the state of media consumption and expenditure worldwide, covering six major regions—Asia-Pacific, Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and 40 countries. Download the free executive summary today. Understanding Canada's Millennial Audience A new eMarketer report explores the digital habits of demographic groups in Canada, from children and teens to boomers and seniors. Millennials are among the biggest adopters of digital media in the country, and expect to interact with marketers differently than their older counterparts. Full Article Read More Share this:. . . . Today's Articles Automation, Integration of Inbound Marketing Still Limited Tablets, Ereaders Lead to More Book Reading Understanding Canada's Millennial Audience RECENT ARTICLES Google, Facebook, YouTube Lose Slight Share of UK Site Visits Mobile, Video Lead Travel Ad Spending Increases CPMs Hold Strong as the Standard for Digital Ad Measurement Holidays Become a Digital Proposition in the UK UK Internet Users Becoming Increasingly Mobile All Recent Articles » EVENTS Rutberg Wireless Influencers 2013 October 20 - 23, 2013, Ranchos Palos Verdes, CA eMarketer Chairman Geoff Ramsey will be speaking at this event. iMedia Breakthrough Summit October 20 - 23, 2013, Austin, TX eMarketer is the official research partner of iMedia Breakthrough Summit ad:tech New York November 6-7, 2013, New York, NY eMarketer is the Official Research Partner and Media Partner All Events »

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