eMarketer Daily - Smartphone, Tablet Penetration Way Up; Healthcare Digital Ad Spend Somewhat Depressed; Norway's Digital Ad Spend Keeps Up with Usage

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October 14, 2013

Smartphone, Tablet Uptake Still Climbing in the US Smartphones and tablets are increasingly serving as the connective tissue linking users in the US to the internet. Research shows that smartphone penetration has almost hit three-quarters among mobile phone users, and tablets are reaching more than half of users. Hispanics continue to overindex for smart mobile device use. Full Article Read More Share this:. . . . Learn how Redbox increased CTR by 130% This guide shares how Redbox increased their revenue by acting on insights around content presentation and delivery. Coupling these insights with a multichannel marketing strategy re-alignment made Redbox's digital marketing team a smash-hit throughout the company. Download now> Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low The US healthcare and pharmaceutical industry will spend $1.18 billion this year on paid digital ads, according to a new eMarketer report. That is the lowest of any of the industries we track, but nonetheless, health and pharma execs are more bullish on digital than other marketing approaches. Full Article Read More Share this:. . . . The 2013 Global Media Intelligence Report is Here This is eMarketer's largest, most comprehensive snapshot of the state of media consumption and expenditure worldwide, covering six major regions—Asia-Pacific, Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and 40 countries. Download the free executive summary today. Taking the Temperature of Norway's Digital Ad Market Norway is one of the world's most advanced digital cultures, and advertisers have been fast to embrace advertising on the web, but there is still room for expansion. eMarketer estimates that outlays on digital ads will approach $850 million in 2013, and pass $1 billion in 2016. Full Article Read More Share this:. . . . Today's Articles Smartphone, Tablet Uptake Still Climbing in the US Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low Taking the Temperature of Norway's Digital Ad Market RECENT ARTICLES Lowe's Lets Customers Look Up Purchase History via Mobile Customer Transaction Info Is Leading Big Data Element Advanced Mobile Devices Make Gains in Mexico, with Affluents Leading The Mobile Ad Boom Reaches China Parents in France See Tablets as Child-Friendly Devices All Recent Articles » EVENTS FutureM October 16-18, 2013, Boston, MA eMarketer is the official research partner of FutureM 2013. Rutberg Wireless Influencers 2013 October 20 - 23, 2013, Ranchos Palos Verdes, CA eMarketer Chairman Geoff Ramsey will be speaking at this event. iMedia Breakthrough Summit October 20 - 23, 2013, Austin, TX eMarketer is the official research partner of iMedia Breakthrough Summit All Events »

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