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 | EMAIL.MARKETING.AUTOMATION. | Complimentary Silverpop White Paper | |
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|  Gmail Tabs: Impact on Email Marketing and Strategies to Respond |
Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise. Download our white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond. You'll learn:
- What the data says about how Gmail Tabs is impacting marketing
- How to best deploy Tabs-related tactics for maximum results
- Which fundamental long-term changes to make to your email program
- How you can track progress on building a Gmail Tabs strategy using our checklist
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