eMarketer Daily - Video Ads for the Whole Funnel; Social, Video Gain Spend; More Mobility in the UK

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October 15, 2013

Video Advertising Beyond the Top of the Funnel Marketers are typically most comfortable using digital video to promote awareness and other top-of-funnel activities. A new eMarketer report explores how video can be used for all stages of the purchase funnel, from awareness to conversion to loyalty and beyond. Full Article Read More Share this:. . . . 10/22 IBM Webcast - Why Exceptional Digital Experiences are critical in achieving competitive advantage Attend this webcast to see how rich and engaging digital experiences improve website and app stickiness and create positive brand association and position of authority in the market place. Register - http://bit.ly/GLsWqd Social, Video Sites Will See Big Boosts in US Advertiser Spending Once again, in the coming year, mobile and digital will see the greatest number of advertisers upping investment. As digital opportunities proliferate, though, both in terms of formats and ad-buying technologies, it's notable where much of that digital spend will go: Social and video site ads will see among the biggest increases. Full Article Read More Share this:. . . . Mobile Marketers: The Rules Change on October 16 Make sure your SMS practices are in compliance with the new TCPA rules. The FCC is changing the way brands can communicate with mobile subscribers. Not sure what's changing or what it means for your marketing? This guide breaks down the requirements for FCC compliance. Download Now UK Internet Users Becoming Increasingly Mobile Mobile internet usage in the UK is growing at a rapid rate. According to research, well over half of British internet users now connect via a mobile device. Full Article Read More Share this:. . . . Today's Articles Video Advertising Beyond the Top of the Funnel Social, Video Sites Will See Big Boosts in US Advertiser Spending UK Internet Users Becoming Increasingly Mobile RECENT ARTICLES Taking the Temperature of Norway's Digital Ad Market Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low Smartphone, Tablet Uptake Still Climbing in the US Lowe's Lets Customers Look Up Purchase History via Mobile Customer Transaction Info Is Leading Big Data Element All Recent Articles » EVENTS Rutberg Wireless Influencers 2013 October 20 - 23, 2013, Ranchos Palos Verdes, CA eMarketer Chairman Geoff Ramsey will be speaking at this event. iMedia Breakthrough Summit October 20 - 23, 2013, Austin, TX eMarketer is the official research partner of iMedia Breakthrough Summit ad:tech New York November 6-7, 2013, New York, NY eMarketer is the Official Research Partner and Media Partner All Events »

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