eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketing Performance

Dear Android,
Data is central to today's digital advertising ecosystem, impacting everything from media planning to analytics—and campaign execution in between. Please join us on Thursday, October 24, at 1pm ET for a free webinar, Data Management Platforms—Using Big Data to Power Marketing Performance. eMarketer's Lauren Fisher will discuss how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
The webinar will address these key questions:

• What are Big Data and DMPs?
• How are marketers and publishers using DMPs for audience targeting?
• How are marketers using DMPs for digital and cross-platform attribution?
• How are DMPs different from CRM platforms?

Please click here to register.

We hope you can attend, but if you sign up and can't make it you will be sent a link to view the deck and recording the day after the webinar.
Sincerely,
eMarketer Editors
The webinar is sponsored by The Trade Desk.
Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.

eMarketer Inc. 11 Times Square New York, NY 10036 www.emarketer.com Direct: 212-763-6010 Fax: 212-763-6021 webinars@emarketer.com

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