| Ad Fraud Remains a Moving Target Since the inception of online advertising, there has been fraud. Though the industry has made gains over the years to combat this nonhuman web traffic, findings suggest fraud still affects a significant portion of display ads today.
Full Article  |  | | | Recent Facebook audience changes are impacting advertisers' results - making targeting and measurement increasingly complex. Learn 12 strategies successful marketers use, including creative rotation, mobile ads, custom audiences, retargeting and more. Get best practices that drive ROI. Download the Playbook Now! |
 | | | eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today | | Digital Video Viewing Begins to Plateau in the UK Growth has started to slow among UK digital video viewers, according to new eMarketer estimates. Users on the oldest and youngest ends of the age spectrum will account for the majority of growth, but as of this year, only those 65 and older will post double-digit gains. Full Article  | | | | | EVENTS | | March 26-27, 2014, San Francisco, CA eMarketer is the official research partner of ad:tech San Francisco. April 1-2, 2014, New York, NY eMarketer's Debra Aho Williamson will be presenting. April 6-8, 2014, Rome, Italy eMarketer is an official partner of Festival of Media Global. |
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