eMarketer Daily - Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile

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March 13, 2014

Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile This year, desktop search ad spending is poised for a $1.4 billion drop while mobile search increases significantly. Google will have a notable influence on this shift, as desktop's share of the company's search revenues will decrease from 76.4% in 2013 to 66.3% in 2014. Full Article Read More Share this:. . . . Learn How Challenger Brands Fuel Growth Small players are challenging the industry with new, innovative strategies like referral marketing to drive growth. Whether you are a disruptor or a household name, a referral program should be your next initiative as it helps you acquire new customers that you would never get through SEO and SEM. Download the ePaper! Men Stay Groomed Thanks to Friends, Family and Ads Men credit family, friends and ads for making them aware of grooming products they have purchased. Once they know about an item, males compare prices and look at packaging for research. Full Article Read More Share this:. . . . Request your Invitation to The Digital Collective - Now in 6 Regions The Digital Collective for senior-level digital marketers is an invitation-only, regionally driven, peer-to-peer exchange. Their gatherings, developed by the group, facilitate best practices through thought leadership & fuel new, meaningful relationships. To join, request your invitation today. UK Consumers Dance to the Beat of Music Streaming Services Music streaming services are becoming the music consumption method of choice in the UK, according to a new eMarketer report. While consumers gravitate toward free, ad-supported services, they aren't necessarily receptive to straightforward ads there, pushing marketers to try new tactics. Full Article Read More Share this:. . . . Today's Articles Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile Men Stay Groomed Thanks to Friends, Family and Ads UK Consumers Dance to the Beat of Music Streaming Services RECENT ARTICLES Travelers in Canada Seek Low Prices, but Don't Book with Deal Sites Advertisers Blend Digital and TV for Well-Rounded Campaigns Affluents in Mexico Pick PCs for Digital Purchases Bitcoin: A Legitimate Digital Payment Method? Spain's Internet Population Comes of Age All Recent Articles » EVENTS ad:tech San Francisco March 26-27, 2014, San Francisco, CA eMarketer is the official research partner of ad:tech San Francisco. Ad Age Digital Conference April 1-2, 2014, New York, NY eMarketer's Debra Aho Williamson will be presenting. Festival of Media Global April 6-8, 2014, Rome, Italy eMarketer is an official partner of Festival of Media Global. All Events »

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