eMarketer Daily - Consumers Clamor for Omnichannel Retail; SMBs Up Digital Marketing; Digital Video in Canada

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December 18, 2013

Retailers Lag Behind Consumers' Omnichannel Desires New technologies and better data bring the longtime dream of a unified cross-channel shopping experience within reach. In practice, however, most retailers still fall far short of achieving this vision, according to a new eMarketer report. Full Article Read More Share this:. . . . Strategies for Choosing Your Next Cross-Channel ESP In the age of the customer, today's leading marketers are turning to ESPs who offer more than just email. Download this guide to gain the context, perspective and advice you'll need to find the perfect cross-channel campaign provider for your business' unique goals and objectives. Download Now! SMBs Focus on Increased Online Presence Small and medium-sized businesses typically lag behind their larger counterparts when it comes to marketing efforts—including digital. Next year, SMBs say they plan to focus on building more of their businesses online. But how long will it take them to catch up with newer technologies like mobile? Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup Young Adults in Canada Take Digital Video to New Heights Video is expected to be one of the main avenues for digital ad spending growth in Canada in coming years, and research suggests the youngest adults are watching the most. Millennials watch about three times as much digital video as boomers, for example—and even more among the youngest viewers. Full Article Read More Share this:. . . . Today's Articles Retailers Lag Behind Consumers' Omnichannel Desires SMBs Focus on Increased Online Presence Young Adults in Canada Take Digital Video to New Heights RECENT ARTICLES Digital Music Streamers Stay Home in the UK Sweden's Advertisers Warm to Content Marketing Apparel Shoppers Grab Their Tablets Gaming's Reach Extends Far Beyond Kids Distance Matters for Geotargeted Ads All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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