eMarketer Daily - CPMs Still the Standard; Travel Advertisers Like Mobile, Video; Holiday Shopping in the UK

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October 16, 2013

CPMs Hold Strong as the Standard for Digital Ad Measurement The CPM certainly has its deficiencies, and many advertisers supplement its use with engagement and performance metrics that make sense for digital tactics. But a new eMarketer report explores why the CPM pricing structure is here to stay, and what that will mean for marketers and publishers alike. Full Article Read More Share this:. . . . Free White Paper: 'The Rise of Data Activism' Tired of too many reports and not enough action to increase digital marketing results? Download this free paper today and learn how a new technology called a 'Digital Data Distribution Platform' is helping marketers discover and leverage their most actionable audiences in real-time. Download today! Mobile, Video Lead Travel Ad Spending Increases Travel marketers are broadening their advertising efforts by focusing on multichannel digital strategies. Research shows increased attention to mobile and digital video platforms, and positive trends in performance metrics from these channels support these investments. Full Article Read More Share this:. . . . Do you have the right CXP? Discover three reasons why your web content management system isn't engaging your customers—and how to truly capture their attention. Download the eBook: Experience Is Everything. Holidays Become a Digital Proposition in the UK The holidays have emerged as an online-driven experience for the majority of UK internet users, with the PC still the preferred device to search. Just under one in five (19%) UK internet users will buy all of their presents online, and just as many actively resist online buying and revert to brick-and-mortar shops. Full Article Read More Share this:. . . . Today's Articles CPMs Hold Strong as the Standard for Digital Ad Measurement Mobile, Video Lead Travel Ad Spending Increases Holidays Become a Digital Proposition in the UK RECENT ARTICLES UK Internet Users Becoming Increasingly Mobile Video Advertising Beyond the Top of the Funnel Social, Video Sites Will See Big Boosts in US Advertiser Spending Taking the Temperature of Norway's Digital Ad Market Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low All Recent Articles » EVENTS Rutberg Wireless Influencers 2013 October 20 - 23, 2013, Ranchos Palos Verdes, CA eMarketer Chairman Geoff Ramsey will be speaking at this event. iMedia Breakthrough Summit October 20 - 23, 2013, Austin, TX eMarketer is the official research partner of iMedia Breakthrough Summit ad:tech New York November 6-7, 2013, New York, NY eMarketer is the Official Research Partner and Media Partner All Events »

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