eMarketer Daily - Social TV Engages Viewers; Online Banking Still Wins Over Mobile; Young Canadians Want Grocery Apps

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October 10, 2013

Exploring the Social TV Viewing Phenomenon A new eMarketer report examines real-time TV viewership on social channels. An analysis of surveys indicates that 15% to 17% of US TV viewers are engaged in real-time socializing about TV shows. eMarketer expects that figure to rise if social media companies are successful in their attempts to cozy up more closely with television. Full Article Read More Share this:. . . . Gmail's New Tabbed Inbox: An Opportunity, Not a Threat With marketers citing almost 20% declines in opens, Gmail has yet again raised the stakes for inbox placement among email marketers. Download this guide to get actionable insights into how the era of inbox curation will impact email marketing and what you can do to prepare for it. Download Now! Smartphone Users Prefer Online Banking Over Mobile Bank customers are embracing digital channels, with 42% of US smartphone owners using a bank website as their prevailing method of managing personal finances. Security concerns, however, still have even the most digitally driven consumers wary about interacting with banks on their mobile phones. Full Article Read More Share this:. . . . Get Inspired! Today's leading companies are using their creative libraries to drive inspiration and innovation. But it isn't enough to simply have the technology in place: Business leaders need to use this infrastructure to engage customers and create compelling digital experiences. Innovate now to increase loyalty and drive revenue. Learn How. Younger Canadians Most Interested in Apps for the Grocery Aisle About three in 10 internet users in Canada say they would be interested in using apps that help them shop for food more effectively, by providing the nutritional and dietary information they care about. Among younger adults, the proportion rises to nearly half. Full Article Read More Share this:. . . . Today's Articles Exploring the Social TV Viewing Phenomenon Smartphone Users Prefer Online Banking Over Mobile Younger Canadians Most Interested in Apps for the Grocery Aisle RECENT ARTICLES Convenience, Low Prices Convince UK Holiday Shoppers to Go Digital In-Store Mobile Offers Still Finding Their Feet in the UK Smartphones Are Go-Everywhere, Do-Anything Devices for Mothers Online Shoppers in Brazil Prefer Retail and Auction Sites SMBs Lean on Content for Lead Gen All Recent Articles » EVENTS FutureM October 16-18, 2013, Boston, MA eMarketer is the official research partner of FutureM 2013. Rutberg Wireless Influencers 2013 October 20 - 23, 2013, Ranchos Palos Verdes, CA eMarketer Chairman Geoff Ramsey will be speaking at this event. iMedia Breakthrough Summit October 20 - 23, 2013, Austin, TX eMarketer is the official research partner of iMedia Breakthrough Summit All Events »

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