11/19/2013

eMarketer Daily - Bringing Black Friday Online; Social Network Growth Stays Solid; UK Keeps Europe’s Biggest Facebook Audience

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November 19, 2013

Black Friday Gets More Digital

Black Friday shoppers have certainly developed a fondness for online retail sites. A larger number of them plan on doing most of their shopping on an online site than at a brick-and-mortar store that day. And younger shoppers are headed online in greater numbers than their older counterparts.
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India Leads Worldwide Social Networking Growth

eMarketer forecasts continued double-digit growth in social network usage around the world, and the numbers in India are growing faster than anywhere else. In just a few years, in fact, India will also become the world's largest single Facebook population. Full Article

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UK Loses Top Social Networking Spot in Western Europe

Slower growth in the UK social network user audience means that this year, for the first time, Germany will have a larger social population than the island nation, eMarketer estimates. But when it comes to Facebook, the UK is still No. 1 in the region. Full Article

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