11/20/2013

eMarketer Daily - Mobile Emails Boost Retail Sales; Streaming Sports Content; Argentina Internet Demographics

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November 20, 2013

Retail Benefits Most from Mobile Email Revolution

As more people than ever read marketing email on their phones and other mobile devices, research shows some 15% of email-triggered sales volume is coming from the mobile channel. Apple devices dominate the landscape, as does the retail industry. Full Article

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The Long Road to Streaming Sports Content

A new eMarketer report explores how the sports streaming panorama is likely to improve as more content owners and broadcasters move to fill consumer demand for instant access on multiple screens. But lucrative, long-term contracts between leagues and broadcasters will act as a counterforce to progress on the digital front. Full Article

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Sports Websites in Argentina Attract Men, Young and Old

Internet users in Argentina are some of the most engaged with online media in Latin America. And for male internet users in Argentina, sports are nearly a religious matter; they showed a disproportionate level of engagement with that online category when compared to females in their respective age groups. Full Article

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