eMarketer Daily - Retail Ad Spend Reaches New Heights; What Luxury Shoppers Want; UK Shoppers Spurn Social Recommendations

Trouble viewing this? Click here http://www.emarketer.com/Newsletter_htm/20131127_a.html

	Send to a Friend | RSS Feed

Newsletter Sign-Up | Corporate Subscriptions | Advertise | Contact

Join us on

November 27, 2013

The eMarketer Daily will not be published on Thursday and Friday, November 28 and 29, in observance of Thanksgiving. The next edition will be sent out Monday, December 2.

Retailers' Digital Ad Spending to Reach Record Levels in 2013 Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer. Full Article Read More Share this:. . . . Who is Winning in Social? Find out how your brand's social performance stacks up against key competitors across Google+, Facebook and Twitter. Get free, unlimited access to Wildfire's Social Media Monitor now!

Luxury Consumers Respond to Exclusive Access, Not Promotion Tony King tells eMarketer, "I think it 's up to the brand to know what its customers are looking for based on what they've previously purchased or looked at online. If that's known, customers can be offered something exactly suited to them—before the general public has access to it. A good salesperson at a luxury store will call to tell you an item you're going to like will be available. That's what ecommerce is lacking, and that has to improve." Full Article Tony King Founder King & Partners

Read More

Share this:.

.

.

.

When you can't afford to be wrong—we're here

eMarketer is your go-to source for the most informed marketing research available. We analyze studies from thousands of firms, filter out their noise and create actionable charts and reports. Get the data you need and use it confidently knowing we've vetted it all. Access powerful intelligence today

Holiday Purchase Decisions Still an Antisocial Affair in the UK Despite social media forming a staple of much of UK consumers' digital life, it will not feature as a significant influencer this Christmas according to research. Traditional word-of-mouth is still important, however. Full Article Read More Share this:. . . .

Today's Articles Retailers' Digital Ad Spending to Reach Record Levels in 2013 Luxury Consumers Respond to Exclusive Access, Not Promotion Holiday Purchase Decisions Still an Antisocial Affair in the UK RECENT ARTICLES Advertisers Continue Rapid Adoption of Programmatic Buying Mobile Helps Drives Ecommerce Gains in Italy Marketers Remain Wary of 'Holiday Creep' Backlash In Brazil, TV and Internet Are the Preferred Media to Use Together Denmark to Set New Record for Holiday Sales Online All Recent Articles » EVENTS ANA Real-Time Marketing Conference December 4, 2013, New York, NY Debra Aho Williamson will be presenting at this event. iMedia Agency Summit December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. All Events »

To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as sittishon.whungsinsujarit.adsmpmail@blogger.com. You can unsubscribe or manage your email preferences here and you can change your email address here or reset your viewing preferences here.

eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©eMarketer, Inc. 11 Times Square, New York, NY 10036 Privacy Policy