eMarketer Daily - Sponsorships on the Rise; Telecom Industry Ad Spending; Social Networking in Latin America

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November 21, 2013

Premium Publishers See Hope in 'Native' Sponsorships Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, "native" digital executions, according to new figures from eMarketer. Full Article Read More Share this:. . . . [REPORT] 3 Ways to Maximize the Value of Social US marketers will spend nearly $5 billion on social media this year, but many will be wasting their money because they haven't integrated social into their overall marketing strategy. Learn how to avoid that mistake by using social across the entire customer lifecycle. Download the Forrester report. US Telecom Industry Nears $5 Billion in Ad Spending As the market for broadband connectivity, wireline and wireless services becomes saturated, US telecom carriers, cable TV operators and internet service providers are using online and mobile channels to promote new technology, faster networks, superior video quality and more profitable "bundled" services and data pricing plans, a new eMarketer report explains. A deep dive into spending reveals near-even levels of expenditure on branding and direct-response ads. Full Article Read More Share this:. . . . [REPORT] Create Content Consumers Want to Share Social media has fundamentally changed how consumers discover, evaluate and share opinions on your products or services. This report provides a proven strategy, real-world examples and best practices for creating highly engaging social content that will take your messages viral. Download now. Nine in 10 Latin American Social Networkers Use Facebook Latin America will add nearly 100 million people to its social network user audience between now and the end of 2017, according to eMarketer's latest estimates, and the lion's share will belong to Facebook, which is growing faster than the average across the region. Full Article Read More Share this:. . . . Today's Articles Premium Publishers See Hope in 'Native' Sponsorships US Telecom Industry Nears $5 Billion in Ad Spending Nine in 10 Latin American Social Networkers Use Facebook RECENT ARTICLES Canada Proves a Mature Facebook Market with Slowed Growth Ahead Sweden's Web Users Shift More Holiday Spending Online Retail Benefits Most from Mobile Email Revolution Sports Websites in Argentina Attract Men, Young and Old The Long Road to Streaming Sports Content All Recent Articles » EVENTS ANA Real-Time Marketing Conference December 4, 2013, New York, NY Debra Aho Williamson will be presenting at this event. iMedia Agency Summit December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. All Events »

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