 | | | How can you extract value from the ever-increasing volume of customer-related information? This paper explores the common sources of online data and provides practical advice for collecting, storing, and applying this data to drive business objectives. Get the paper now! |
| As Mobile Gaming Market Thrives, Tablets Grab Share Tablet gaming revenues worldwide are closing in on those from smartphones, according to research. Between 2012 and 2016, global mobile game revenues from tablets will grow by nearly 376.2%, compared with about 98.6% for smartphones. Despite these differences, the mobile gaming market is expanding at a rapid pace overall. Full Article  |  | | | Never before have marketers had so much data. We are sitting on a gold mine of customer intelligence that remains largely untapped, because the advent of Big Data has yet to be followed by established practices for using it. This paper is about extracting value from the ever-increasing volume of customer information. Download now! | | Women Save with Social in the UK There's a clear gender split when it comes to following brands on social media. For many women, the reason for doing so is primarily about saving money. Men, on the other hand, are more likely than women to want to be informed. Full Article  | | | | | EVENTS | | December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. |
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