eMarketer Daily - Engaging for Social Success; Mobile Video Viewers Open to Ads; UK Tablet Commerce Skyrockets

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December 2, 2013

Marketers Find Success on Social Through Customer Engagement When measuring social media effectiveness, marketers look at the quality of the audience members gained, cited by around four in 10 US Facebook and Twitter marketers in recent research. And marketers are finding that many underused customer interaction tactics work better for gaining such fans. Full Article Read More Share this:. . . . Strategies for Choosing Your Next Cross-Channel ESP In the age of the customer, today's leading marketers are turning to ESPs who offer more than just email. Download this guide to gain the context, perspective and advice you'll need to find the perfect cross-channel campaign provider for your business' unique goals and objectives. Download Now! Smartphone, Tablet Users Take Video Outside the Home While connected TVs are decidedly the most popular way for US internet users to watch streaming TV shows and movies overall, various apps, websites and video services are also making it possible to untether TV from the living room entirely. And mobile video viewers are most open to ad support. Full Article Read More Share this:. . . . Starting a new marketing role? When you move to your next job, you can take eMarketer with you. eMarketer is offering registered corporate subscription users free 30-day access when they join a new firm. Request info today. Tablets to Account for Over 10% of UK Retail Ecommerce Sales A new eMarketer forecast predicts digital sales of goods and services ordered via tablets will nearly triple this year. The rapid rise will mean most mcommerce sales occur on tablets rather than smartphones, including more than 10% of all retail ecommerce transactions overall. Full Article Read More Share this:. . . . Today's Articles Marketers Find Success on Social Through Customer Engagement Smartphone, Tablet Users Take Video Outside the Home Tablets to Account for Over 10% of UK Retail Ecommerce Sales RECENT ARTICLES Retailers' Digital Ad Spending to Reach Record Levels in 2013 Luxury Consumers Respond to Exclusive Access, Not Promotion Holiday Purchase Decisions Still an Antisocial Affair in the UK Advertisers Continue Rapid Adoption of Programmatic Buying Mobile Helps Drives Ecommerce Gains in Italy All Recent Articles » EVENTS ANA Real-Time Marketing Conference December 4, 2013, New York, NY Debra Aho Williamson will be presenting at this event. iMedia Agency Summit December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. All Events »

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