eMarketer Daily - Facebook to Become No. 2 US Digital Ad Seller; Nearly 50% of Parents Buying Ereaders This Holiday Season; UK Mobile Ad Spend to Pass £1 Billion

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December 19, 2013

Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller Mobile now accounts for over 22% of all digital ad spending in the US, compared with less than 3% in 2010. Google still takes the largest single share of the US digital ad market, but this year Facebook will surpass Yahoo! and Microsoft to grab second place, boosted by the social network's extremely fast growth in mobile ad revenues. Full Article Read More Share this:. . . . Understanding Big Data Online How can you extract value from the ever-increasing volume of customer-related information? This paper explores the common sources of online data and provides practical advice for collecting, storing, and applying this data to drive business objectives. Get the paper now! Almost 50% of Parents Plan to Give Children Ereaders This Holiday Season Close to the majority of US parents plan to give their children ereading devices this holiday season, according to research. And almost three-quarters of parents intend to give their children ebooks to read on such devices. As the popularity of ereaders and ebooks rises, children will fuel growth in ereader users. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup UK Mobile Ad Spending to Pass the £1 Billion Mark This Year Advertisers in the UK will devote over £1 billion to mobile this year, eMarketer estimates—more than double last year's spending. Overall, digital ad spending will account for almost 45% of the total this year. And eMarketer expects Twitter to earn £43.6 million in UK ad revenues in 2013, according to our first forecast. Full Article Read More Share this:. . . . Today's Articles Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller Almost 50% of Parents Plan to Give Children Ereaders This Holiday Season UK Mobile Ad Spending to Pass the £1 Billion Mark This Year RECENT ARTICLES Despite the Hype, Mobile Internet Traffic Still Lags in Latin America Retailers Lag Behind Consumers' Omnichannel Desires Digital Music Streamers Stay Home in the UK Young Adults in Canada Take Digital Video to New Heights SMBs Focus on Increased Online Presence All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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