eMarketer Daily - Gen Xers Choose Facebook for Social Use

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December 23, 2013

The eMarketer Daily will not be published on Wednesday, December 25, in observance of Christmas. The next edition will be sent out Thursday, December 26.

Facebook Is the Social Network of Choice for Gen Xers Often considered small, the Gen X population is substantial, and marketers using digital to reach consumers should not overlook the cohort, according to a new eMarketer report. Though Gen Xers used the internet years before the rise of social sites, they have added social networking to their digital activity mix—and are especially loyal to Facebook. Full Article Read More Share this:. . . . Social Marketing Made Simple Social marketing doesn't have to be complicated. Wildfire by Google has everything you need to create, launch, and analyze your campaigns across Twitter, Google+, Facebook, and YouTube. Learn how your enterprise can create social content, publish it across screens, and measure how it drives revenue. Watch demo now. Bank Customers Take a Shine to Online Statements It would be reasonable to expect banking customers to have concerns about the security of online statements. But research shows that customers in both the US and Great Britain prefer online statements to all other kinds. And sizeable groups in both countries as well as France and Germany check their online statements several times per week. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup Canadians Embrace Mobile for Their Internet Fix Research shows that, like in the US, internet users in Canada are spending more time with mobile than with PCs—at least when both tablets and smartphones are taken into account. The No. 1 digital media activity is video viewing. Full Article Read More Share this:. . . . Today's Articles Facebook Is the Social Network of Choice for Gen Xers Bank Customers Take a Shine to Online Statements Canadians Embrace Mobile for Their Internet Fix RECENT ARTICLES In the UK, 7-Inch Stocking Fillers to Be a Hit This Christmas Brands Turn to Music to Market Content, Reach Younger Consumers Women Up Time Spent on Social Platforms Whatever the Attribution Approach, Cross-Platform Limitations Still Abound UK Seniors Are Savvy Digital Shoppers, but Won't Buy Online All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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