eMarketer Daily - Key Trends for 2014—Accelerated Marketing; Millennials and Online Video; Ad Spend Sours in Spain

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December 10, 2013

Key Trends for 2014: New Demands Accelerate Marketing The rapid emergence of the everywhere, always-connected consumer places new demands on marketers. A new eMarketer report explores what that means for always-on—and always-on-demand—marketing. Full Article Read More Share this:. . . . 7 Key Marketing Trends for 2014 – and Tactics for Thriving 2014 is here, and the customer is more in control than ever, with lower prices and better products becoming minimum requirements. Get seven key marketing trends for 2014, plus tactics you can implement to ensure you're creating a compelling customer experience. Download now! Do Millennials Watch Online Videos Differently? Is it safe to assume that younger consumers watch more content online? Research indicates that this is the case. But millennials' proclivity for multitasking may be having a surprising effect on the impact that digital video ads have on this age demographic. Full Article Read More Share this:. . . . Because you don't have time to read 4,000 reports eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today Digital Ad Spending Struggles in Spain The troubled economy is taking its toll on digital advertising, with spending on internet ads down nearly 6% between H1 2012 and the first half of this year, according to research. Full Article Read More Share this:. . . . Today's Articles Key Trends for 2014: New Demands Accelerate Marketing Do Millennials Watch Online Videos Differently? Digital Ad Spending Struggles in Spain RECENT ARTICLES Key Trends for 2014: Always-On Commerce As Wearable Tech Sales Grow, So Do Privacy Concerns Digital Saturation Spreads Slowly Throughout Europe Financial Firms Integrate Social Communities on Their Own Sites Badoo Becomes No. 3 Social Network in Brazil All Recent Articles » EVENTS iMedia Agency Summit December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. All Events »

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