| Luxury Brands Follow Shoppers to Digital For many luxury consumers, the appeal of buying luxury goods goes beyond owning the actual item—it's the experience surrounding the purchase of an expensive item. A new eMarketer report explores how luxury brands are slowly bringing that experience to digital channels.
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| Mothers Use Digital Tools to Research Symptoms Mothers are using digital resources for a number of healthcare-related reasons, for both their families and themselves. Most often, they head online to find information about symptoms. Like other shoppers, mothers also indicated they were more likely to purchase health-related products if offered the carrots of free shipping or lower prices. Full Article  |  | | | eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today | | UK Digital Grocery Shoppers Still Set to Spend Digital grocery sales in the UK are substantially outpacing those in most other European countries, and will do so through 2016 at least. This is despite there still being a strong preference among UK consumers to do their main grocery shop in a physical store. Full Article  | | | | | EVENTS | | December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. |
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