eMarketer Daily - 75% of B2Bs Will Up Content Spending This Year

Trouble viewing this? Click here http://www.emarketer.com/Newsletter_htm/20140121_a.html

	Send to a Friend | RSS Feed

Newsletter Sign-Up | Corporate Subscriptions | Advertise | Contact

Join us on

January 21, 2014

B2B Marketers to Up Spend on Content, Mobile in 2014 2014 will be the year of content marketing in the business-to-business (B2B) space. Three-quarters of B2Bs intend to up spending on content, ramping up investments in tactics such as email marketing, social media and online video. This group is also recognizing the importance of mobile, with two in five planning to increase spending on the tactic. Full Article Read More Share this:. . . . 14 Cross-Channel Marketing Strategies for 2014 Welcome to Now! Your customers are constantly evolving. Don't get left behind. Read this guide to get actionable insights on how to evolve your campaigns in 2014 to meet the right-time, right-channel experience consumers expect and be among the first to join a new era of present tense marketers. Download Now! Consumers Turn to Digital for Home Improvement Inspiration and Research While online home improvement purchases are rare, a new eMarketer report finds that digital platforms are increasingly the place where consumers begin their search for home improvement inspiration and advice. The vertical's path to purchase is becoming a mix of digital and real-world experiences, and social and mobile are two areas homeowners are turning to. Full Article Read More Share this:. . . . eMarketer Webinar – Always-On-Shopping, A Marketer's Dilemma Join us for a free webinar on Jan. 23, at 1 pm ET for a look at how marketers are meeting the challenges of the unpredictable and ever-changing path to purchase created by today's mobile-connected, constantly connected consumers. Register now. Space is limited. Apple Unwraps Bulk of Mobile Sales on Boxing Day in the UK Mcommerce sales this past Boxing Day in the UK saw a year-over-year increase of 63% and accounted for over 45% of total online sales. Apple claimed the majority of those sales, and its general dominance may be due to the fact that more retailers offer apps for Apple products than for Android devices. Full Article Read More Share this:. . . . Today's Articles B2B Marketers to Up Spend on Content, Mobile in 2014 Consumers Turn to Digital for Home Improvement Inspiration and Research Apple Unwraps Bulk of Mobile Sales on Boxing Day in the UK RECENT ARTICLES Mobile Music Listeners Press Play on Smartphones Smartphones Outsell Feature Phones in Brazil Programmatic Ads Provide for Audience Precision and Ad Guarantees Mobile Social Affects UK Millennials' Path to Purchase Social Users in Norway Smile for Snapchat and Instagram All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as sittishon.whungsinsujarit.adsmpmail@blogger.com. You can unsubscribe or manage your email preferences here and you can change your email address here or reset your viewing preferences here. eMarketer Daily is published each weekday by eMarketer, Inc., Kaitlin Carlin and Nicole Perrin, Editors. Click here to submit research for potential inclusion in the eMarketer Daily. ©2014 eMarketer, Inc. 11 Times Square, New York, NY 10036 Privacy Policy