1/07/2014

eMarketer Daily - App Downloads on Christmas Day Up More Than 90%

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January 7, 2014

App Downloads Nearly Doubled on Christmas Day

Christmas Day has become a popular one for app downloads, which were up 91% on the day this year. This growth, along with three in 10 mobile device owners planning to download apps on December 25, highlights mobile's increasing popularity during the holiday season. Full Article

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Forrester identifies the social technology marketers need.

Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors. You'll learn to solve common social marketing challenges using the most effective technology solutions. Download now>


Branded Video Views Dip After Marked Rise

Branded videos were viewed more than 1.7 billion times by English-speaking audiences around the world, by one measure. While views have been up significantly since Q3 2012, Q3 2013 represented a slight dip from earlier quarters. Full Article

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When you can't afford to be wrong—we're here

eMarketer is your go-to source for the most informed marketing research available. We analyze studies from thousands of firms, filter out their noise and create actionable charts and reports. Get the data you need and use it confidently knowing we've vetted it all. Access powerful intelligence today

Nearly Half of Western Europeans Will Use Mobile Web This Year

Close to one in two Western Europeans will access the internet via mobile phone at least monthly this year, eMarketer estimates. By 2017, we expect the share to reach nearly two-thirds. Norway, Denmark and Sweden lead the way. Full Article

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