| 'Fear of Missing Something' Drives Home Screen Alert Usage Always-on, always-connected consumers are spending more than one-quarter of their smartphone time with the home screen—not too surprising when one considers they pick up their phones around 100 times per day, according to research. "Fear of missing something" is one of the main reasons smartphone users are signing up for home screen push alerts/notifications. Full Article  |  | | | Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors. You'll learn to solve common social marketing challenges using the most effective technology solutions. Download now> |
| Marketers Must Combine Metrics to Measure Digital Video Ad Success The metrics marketers use to evaluate digital video advertising range from simple counting, such as number of impressions, to more elaborate, survey-based methods that try to assess how the ads shape audience perceptions of the brand. A new eMarketer report finds that, though it's not always easy, marketers must determine the right combination of metrics to use based on a campaign's objective. Full Article  |  | | | We need high-energy, self-starters who are well versed in the digital landscape. If you have experience selling subscription based services to senior executives and an excellent track record, apply here to join our growing team. | | | | | EVENTS | | February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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