eMarketer Daily - How Much Are Industries Spending on Direct Response vs. Branding?

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January 3, 2014

How Much Are Industries Spending on Direct Response vs. Branding? Between 2012 and 2017, US digital ad spending will rise from $36.80 billion to $62.83 billion, according to a new eMarketer report. As expenditure grows in every industry, each is embracing digital—at varying speeds. The report also sums up a deeper-dive analysis of digital spending we conducted in 2013 to determine how much industry marketers were investing in direct-response vs. branding-focused tactics. Full Article Read More Share this:. . . . 14 Cross-Channel Marketing Strategies for 2014 Welcome to Now! Your customers are constantly evolving. Don't get left behind. Read this guide to get actionable insights on how to evolve your campaigns in 2014 to meet the right-time, right-channel experience consumers expect and be among the first to join a new era of present tense marketers. Download Now! Wyndham Describes a Minefield of Competition on Metasearch Sites Stas Pietrucha, vice president of online marketing for global ecommerce at Wyndham Hotel Group, talks about the difficulty of competing on metasearch sites, which are now run like auction houses. Full Article Stas Pietrucha Vice President, Online Marketing for Global Ecommerce Wyndham Hotel Group Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup Web Browsing, Email Top UK Tablet Activities UK tablet owners are using their devices for a variety of leisure activities on a weekly basis, according to research. These behaviors have not changed much over time, and point to a shift of everyday digital habits toward tablets. Full Article Read More Share this:. . . . Today's Articles How Much Are Industries Spending on Direct Response vs. Branding? Wyndham Describes a Minefield of Competition on Metasearch Sites Web Browsing, Email Top UK Tablet Activities RECENT ARTICLES Heavy Male Skew in Online Video Viewing in Colombia China's Internet Users Increase Weibo Logins Faster Mobile Service Boosts Usage in UK Older Mobile Users Adopt Tablets Around the World Across Industries, Mobile Ad Spend Increases Dramatically All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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