eMarketer Daily - Lack of Trust in Security Inhibits Mobile Banking Adoption

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January 8, 2014

As Mobile Usage Grows, Lack of Trust in Security Still Hampers Mobile Banking Mobile adoption continues to thrive, with consumers often storing a great deal of sensitive personal and financial information in one place—posing risks for both users and financial firms—according to a new eMarketer report. While a lack of trust in mobile phone security may be inhibiting mobile banking adoption, consumer attitudes vary when it comes to how much security is enough. Full Article Read More Share this:. . . . 14 Cross-Channel Marketing Strategies for 2014 Welcome to Now! Your customers are constantly evolving. Don't get left behind. Read this guide to get actionable insights on how to evolve your campaigns in 2014 to meet the right-time, right-channel experience consumers expect and be among the first to join a new era of present tense marketers. Download Now! Business Leaders See Challenges in Customer Data, Digital Channels The fast pace of business in the increasingly globalized world forces executives from all countries to react quickly to an ever-evolving set of challenges. Research shows that these business leaders feel less prepared to deal with wholesale transformation and openness to innovation. Executives from the consumer/retail and technology sectors, in particular, saw digital changes as presenting significant challenges. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup Digital and Streaming Services Are UK Entertainment Smash Hit After five years of decline, the UK entertainment sector is once again growing—on the back of streaming services. In 2013, the country recorded its best entertainment sales since 2009. Full Article Read More Share this:. . . . Today's Articles As Mobile Usage Grows, Lack of Trust in Security Still Hampers Mobile Banking Business Leaders See Challenges in Customer Data, Digital Channels Digital and Streaming Services Are UK Entertainment Smash Hit RECENT ARTICLES App Downloads Nearly Doubled on Christmas Day Branded Video Views Dip After Marked Rise Nearly Half of Western Europeans Will Use Mobile Web This Year Nearly a Quarter of Travel Products Sold Online in Brazil Social Ad Spending per User Remains Highest in North America All Recent Articles » EVENTS JEGI Media and Tech Conference January 16, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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