eMarketer Daily - Mobile Music Listeners Press Play on Smartphones

Trouble viewing this? Click here http://www.emarketer.com/Newsletter_htm/20140117_a.html

	Send to a Friend | RSS Feed

Newsletter Sign-Up | Corporate Subscriptions | Advertise | Contact

Join us on

January 17, 2014

The eMarketer Daily will not be published on Monday, January 20, in observance of Martin Luther King Jr. Day. The next edition will be sent out Tuesday, January 21.

Mobile Music Listeners Press Play on Smartphones US mobile users are turning on smartphones to play mobile music, research finds. Streaming apps and services may be popular, but listeners rarely pay for them—and prefer to split listening time between these services and their own music libraries. Full Article Read More Share this:. . . . Boost your social IQ. Discover this year's biggest social marketing trends in our Social Intelligence Report. You'll learn where the greatest opportunities are in paid, earned, and owned social—and you'll discover new tools and strategies for building stronger engagement and better results. Download now> Programmatic Ads Provide for Audience Precision and Ad Guarantees Dr. Mark Grether, COO of Xaxis, an agency trading desk owned by WPP, points to the benefits of programmatic advertising and the challenges of mobile. Full Article Dr. Mark Grether COO Xaxis Read More Share this:. . . . eMarketer Webinar – Always-On-Shopping, A Marketer's Dilemma Join us for a free webinar on Jan. 23, at 1 pm ET for a look at how marketers are meeting the challenges of the unpredictable and ever-changing path to purchase created by today's mobile-connected, constantly connected consumers. Register now. Space is limited. Mobile Social Affects UK Millennials' Path to Purchase Millennials account for nearly 23% of the UK population—a huge share—and have the highest level of smartphone ownership and usage among all age groups in the country. Due to their high mobile engagement, millennials are more receptive than others to marketing via such devices—and mobile social in particular is affecting the path to purchase among this younger group. Full Article Read More Share this:. . . . Today's Articles Mobile Music Listeners Press Play on Smartphones Programmatic Ads Provide for Audience Precision and Ad Guarantees Mobile Social Affects UK Millennials' Path to Purchase RECENT ARTICLES Smartphones Outsell Feature Phones in Brazil Social Users in Norway Smile for Snapchat and Instagram Parents with Kids at Home Overindex in Smartphone Usage Smartphone Users Worldwide Will Total 1.75 Billion in 2014 Canada's Younger Adults Devour Video All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as sittishon.whungsinsujarit.adsmpmail@blogger.com. You can unsubscribe or manage your email preferences here and you can change your email address here or reset your viewing preferences here. eMarketer Daily is published each weekday by eMarketer, Inc., Kaitlin Carlin and Nicole Perrin, Editors. Click here to submit research for potential inclusion in the eMarketer Daily. ©2014 eMarketer, Inc. 11 Times Square, New York, NY 10036 Privacy Policy