| Mobile Music Listeners Press Play on Smartphones US mobile users are turning on smartphones to play mobile music, research finds. Streaming apps and services may be popular, but listeners rarely pay for them—and prefer to split listening time between these services and their own music libraries. Full Article  |  | | | Discover this year's biggest social marketing trends in our Social Intelligence Report. You'll learn where the greatest opportunities are in paid, earned, and owned social—and you'll discover new tools and strategies for building stronger engagement and better results. Download now> |
 | | | Join us for a free webinar on Jan. 23, at 1 pm ET for a look at how marketers are meeting the challenges of the unpredictable and ever-changing path to purchase created by today's mobile-connected, constantly connected consumers.
Register now. Space is limited. | | Mobile Social Affects UK Millennials' Path to Purchase Millennials account for nearly 23% of the UK population—a huge share—and have the highest level of smartphone ownership and usage among all age groups in the country. Due to their high mobile engagement, millennials are more receptive than others to marketing via such devices—and mobile social in particular is affecting the path to purchase among this younger group. Full Article  | | | | | EVENTS | | February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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