eMarketer Daily - Older Mobile Users Adopt Tablets Around the World

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January 2, 2014

Older Mobile Users Adopt Tablets Around the World Tablets have reached far beyond the ranks of early adopters and into the hands of older mobile adults across mature markets, research suggests. But that doesn't necessarily mean seniors are becoming more mobile-savvy across the board. Full Article Read More Share this:. . . . Boost your social IQ. Discover this year's biggest social marketing trends in our Social Intelligence Report. You'll learn where the greatest opportunities are in paid, earned, and owned social—and you'll discover new tools and strategies for building stronger engagement and better results. Download now> Across Industries, Mobile Ad Spend Increases Dramatically The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013, according to data from Millennial Media based on campaigns run on its mobile network. But growth across industries was well over 100% as mobile ad spending overall grew substantially. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup China's Internet Users Increase Weibo Logins Internet users in China are rapidly adopting mobile-focused weibo microblogging services, using them to interact with brands and celebrities and to shop, according to a new eMarketer report. While data about users and usage is relatively sparse—and sometimes contradictory—marketers are still moving in. Full Article Read More Share this:. . . . Today's Articles Older Mobile Users Adopt Tablets Around the World Across Industries, Mobile Ad Spend Increases Dramatically China's Internet Users Increase Weibo Logins RECENT ARTICLES Faster Mobile Service Boosts Usage in UK Better Reliability, Safety Might Encourage Ecommerce in Russia Education Is Still the Problem for Big Data Small Businesses Expect a Big Year in 2014 Smaller Firms, Startups Boost Canada's Ecommerce Market All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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