eMarketer Daily - Retail, Electronics Sectors See Success in CTRs for Mobile Ads

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January 9, 2014

Retail, Electronics See the Highest Mobile Ad CTRs Among Verticals With mobile ad spending on a significant upswing, brands need to know how users are interacting with both display and rich media ads across a variety of verticals. Research shows that the retail and electronics sectors see success in clickthrough rates for mobile ads. Meanwhile, mobile ads for the auto and consumer packaged goods verticals show high interaction rates. Full Article Read More Share this:. . . . LIVE WEBINAR Connect in Context: Developing a Real-Time Personalization Strategy Your customers have unlimited access to you and your brand, and they expect content, messages and offers that suit their needs. Join this webinar to learn how to develop a real-time personalization strategy and discover what it takes to keep customers engaged. Register Today Over-the-Top-Enabled Device Shipments Near 1.7 Billion Shipments of over-the-top devices totaled an estimated 1.67 billion worldwide last year, according to research. As the total climbs to 2.7 billion by 2017, consumers, operators and content owners are fueling growth. Full Article Read More Share this:. . . . Because you don't have time to read 4,000 reports eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today Video Drives Publishers' Digital Ad Revenue Growth in the UK UK readers, and publishers, are heading down the digital content route in large numbers. Increases in digital ad revenues are growing just as quickly, with video the main driver. Full Article Read More Share this:. . . . Today's Articles Retail, Electronics See the Highest Mobile Ad CTRs Among Verticals Over-the-Top-Enabled Device Shipments Near 1.7 Billion Video Drives Publishers' Digital Ad Revenue Growth in the UK RECENT ARTICLES Affluent Digital Buyers Lead the Way in Colombia Business Leaders See Challenges in Customer Data, Digital Channels Digital and Streaming Services Are UK Entertainment Smash Hit As Mobile Usage Grows, Lack of Trust in Security Still Hampers Mobile Banking App Downloads Nearly Doubled on Christmas Day All Recent Articles » EVENTS JEGI Media and Tech Conference January 16, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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