eMarketer Daily - Social Network Ad Spending per User

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January 6, 2014

Social Ad Spending per User Remains Highest in North America Social network ad spending is on the rise around the world, and spending per user is going up in every region even as new users continue to flock to social platforms. North America far outpaces any other region in spending by this metric, according to eMarketer estimates, and will continue to do so for the foreseeable future. Full Article Read More Share this:. . . . LIVE WEBINAR Connect in Context: Developing a Real-Time Personalization Strategy Your customers have unlimited access to you and your brand, and they expect content, messages and offers that suit their needs. Join this webinar to learn how to develop a real-time personalization strategy and discover what it takes to keep customers engaged. Register Today Vast Majority of Smartphone Users Care About Privacy As more of consumers' lives depend on mobile devices, the chances they have something on their phones they want private has become very high. According to research, about four in five US smartphone users have private files on their devices—and the share is even higher among the youngest adults. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup Nearly a Quarter of Travel Products Sold Online in Brazil Brazil's leisure travel industry has seen intense growth. Higher income levels and expanded air capacity have brought scores of new middle class leisure travelers to the market, while also boosting spending among seasoned, wealthier vacationers, according to a new eMarketer report. Full Article Read More Share this:. . . . Today's Articles Social Ad Spending per User Remains Highest in North America Vast Majority of Smartphone Users Care About Privacy Nearly a Quarter of Travel Products Sold Online in Brazil RECENT ARTICLES In Middle East and Africa, Nearly All Web Users Are Mobile How Much Are Industries Spending on Direct Response vs. Branding? Web Browsing, Email Top UK Tablet Activities Heavy Male Skew in Online Video Viewing in Colombia Wyndham Describes a Minefield of Competition on Metasearch Sites All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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