Focusing primarily on US market data, the webinar will address these key questions: • | How are digital devices reshaping the way consumers shop? | • | What are the challenges—and opportunities—of marketing to the “always-shopping” consumer? | • | What steps can marketers take to make the shopping experience seamless between devices and physical stores? | Noah Elkin helps clients understand the latest digital marketing, media and commerce trends, as well as the implications for their business. He speaks regularly at industry events and conferences, including ad:tech, iMedia Summits and the Mobile Marketing Association Forum series. He is also the co-author of Mobile Marketing: An Hour a Day, published by Wiley/Sybex.
Yory Wurmser covers digital media and marketing in the retail industry for eMarketer. He writes on a wide range of topics affecting retailers, such as omnichannel marketing, Big Data and loyalty, and mobile advertising. |
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