eMarketer's State of Omnichannel Retail Report – Now Available for Download

The State of Omnichannel Retail Hi Valerie, "Omnichannel" has become a buzzword in retail for good reason. New technologies and better data bring the longtime dream of a unified cross-channel shopping experience within reach. In practice, however, most retailers still fall far short of achieving this vision. For a deeper look into omnichannel marketing and the transformation of the consumer into a cross-channel shopper,  download a complimentary copy of our report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers. This is just one of about 200 reports eMarketer publishes each year, normally available only to Corporate Subscription clients.   Download your complimentary report. Key Report Elements Include: • How close are retailers to providing an omnichannel experience? • What are some factors inhibiting omnichannel adoption? • How are consumers using media to shop across channels? • What are some omnichannel innovations gaining traction?   Presented by: Akamai

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