eMarketer Daily - Facebook Takes Bulk of Social Logins

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February 13, 2014

Users 'Like' Facebook for Social Logins When signing in to other sites with a social network ID, users prefer to enter their Facebook information. Recent research finds that this is the top social network ID used for social logins in each region worldwide, and Facebook IDs are also No. 1 for social logins on mobile devices. Full Article Read More Share this:. . . . Create content that resonates with your target audience Real-time marketing isn't just likes on Facebook, retweets on Twitter, or views on YouTube. Streamline the entire content marketing process to engage consumers and drive purchase actions. Learn how to plan and create content that works. Download the white paper today. Airlines Aim to Reach On-the-Go Travelers Airlines are making strides to stay connected with customers via mobile during the travel journey. In addition, the combination of Wi-Fi and in-flight entertainment provides airline-controlled media platforms that have vast potential for ecommerce sales and advertising partnerships. However, technological impediments and consumer skepticism are significant barriers. Full Article Read More Share this:. . . . Webinar: Product Recommendations Done Right One of the hottest trends right now is to use product recommendations in your omnichannel campaigns. Join Listrak Feb. 26 to learn how you can easily implement product recommendations into your email and online campaigns to make each customer interaction more personal and impactful. Register today. Majority of UK Digital Retailers Now Tweet Back More than 50% of UK digital retailers now respond to customer questions via Twitter. Customer engagement may be helping to fuel sales via the social network: Average revenue per visitor rose 64.3% year over year in Q4 2013. Full Article Read More Share this:. . . . Today's Articles Users 'Like' Facebook for Social Logins Airlines Aim to Reach On-the-Go Travelers Majority of UK Digital Retailers Now Tweet Back RECENT ARTICLES What's up Next for UK Teens with Smartphones? Tablets Music Listeners Pump Up the Volume on Digital Radio Users Concerned About Someone Else Reading Their Email Are Anglo-Canadians Ready to Cut the Cord? Majority of UK Social Users Worry About Being Watched All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. DX3 March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. All Events »

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