eMarketer Daily - Google Sees Success with Product Listing Ads

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February 7, 2014

Google Sees Success with Product Listing Ads Google's Product Listing Ads saw massive gains in spending, impressions and clicks in Q4 2013. Mobile experienced the most impressive growth: Smartphone clicks increased 1,589% over Q4 2012, and tablet clicks rose 335.7%. Mobile continued to grab click share from desktop, growing its portion to nearly 25%. Full Article Read More Share this:. . . . Bridge the CMO-CIO divide. Download a new report from Forrester and Forbes to learn how CMOs and CIOs can build cross-department collaboration—and better business results. Based on a survey of more than 300 marketing and IT leaders, the report shows how partnerships between the disciplines have evolved, while also pinpointing the differences in approaches and perspectives that still linger today. Download now> MINI USA Looks Way Beyond the 'Like' in Its Real-Time Marketing MINI USA gauges the effectiveness of real-time marketing initiatives in a number of ways, including the effectiveness of paid social media, the level of visitor engagement and actions people take once they click through to the MINI website. Full Article Lee Nadler Marketing Communications Manager MINI USA Read More Share this:. . . . Webinar: Product Recommendations Done Right One of the hottest trends right now is to use product recommendations in your omnichannel campaigns. Join Listrak Feb. 26 to learn how you can easily implement product recommendations into your email and online campaigns to make each customer interaction more personal and impactful. Register today. UK 50- and 60-Somethings Embrace Online Banking Those ages 50 to 69 in the UK are adopting digital devices, but adults 70 and older are still not interested. Research finds that work and family are driving changes in how 50- and 60-somethings manage their finances, with a large portion in each group using online banking. Full Article Read More Share this:. . . . Today's Articles Google Sees Success with Product Listing Ads MINI USA Looks Way Beyond the 'Like' in Its Real-Time Marketing UK 50- and 60-Somethings Embrace Online Banking RECENT ARTICLES More Spending and More Clicks for Paid Search in Brazil Doctors Still Not Embracing Mobile Digital Marketers in Canada Focus on Increasing Sales, Lead Gen CEOs Foresee Changes Resulting from Technology Chrome Is the No. 1 Web Browser in Europe All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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