eMarketer Daily - Millennials Make Impulse Buys���Do You?

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February 10, 2014

Millennials More Likely to Browse, Make Impulse Buys Millennials are often classified as an economically challenged group, but financial hardships are not keeping the majority from making impulse purchases on a regular basis. According to research, 52% often find themselves purchasing items they didn't plan on buying. Full Article Read More Share this:. . . . The Top 100 Email Marketing Campaigns See the best email marketing campaigns of 2013 with this free eBook from Campaign Monitor. This collection features leading brands whose email campaigns delivered open rates of 50% or more; improved response by 20% after A/B testing; and more. Check out the free eBook at www.campaignmonitor.com/top100. Retailers Use Social to Spur Shopping, Research Just a few years ago, marketers envisioned shoppers wanting to buy in the same places where they socialized online, but this never took off. Still, social commerce isn't ready to be buried, according to a new eMarketer report. Marketers are finding that social sharing and product reviews can inspire shopping and research. Full Article Read More Share this:. . . . Deliver ROI with Mobile In-Store Struggling to measure the impact of online to in-store? "The Total Economic Impact of the RetailMeNot In-Store Solution," a commissioned study conducted by Forrester Consulting, examines the total economic impact including ROI, costs and incremental sales of deploying RetailMeNot In-Store. Download the study. Finland's Digital Ad Spending Climbed 6.8% in 2013 Despite economic headwinds, online advertising in Finland posted steady growth last year, capturing nearly one-fifth of all Finnish media spend. Full Article Read More Share this:. . . . Today's Articles Millennials More Likely to Browse, Make Impulse Buys Retailers Use Social to Spur Shopping, Research Finland's Digital Ad Spending Climbed 6.8% in 2013 RECENT ARTICLES Google Sees Success with Product Listing Ads UK 50- and 60-Somethings Embrace Online Banking More Spending and More Clicks for Paid Search in Brazil MINI USA Looks Way Beyond the 'Like' in Its Real-Time Marketing Doctors Still Not Embracing Mobile All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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