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Dear Android, "Omnichannel" has become a buzzword in retail for good reason. New technologies and better data bring the longtime dream of a unified cross-channel shopping experience within reach. In practice, however, most retailers still fall far short of achieving this vision. For a deeper look into omnichannel marketing and the transformation of the consumer into a cross-channel shopper, download a complimentary copy of our report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers. This is just one of about 200 reports eMarketer publishes each year, normally available only to Corporate Subscription clients. Download your complimentary report. Key elements include:
eMarketer Editors "The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers" is presented by Akamai.
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