Webinar: The Omnichannel Challenge—Cross-Platform Attribution

Cross-Platform Attribution Hi Android, Please join us on Thursday, February 20th at 1pm ET for a free eMarketer webinar: The Omnichannel Challenge—Cross-Platform Attribution. Register to attend this free webinar The Omnichannel Challenge—Cross-Platform Attribution Please join us for this free webinar: Thursday, February 20, 2014 1:00pm ET eMarketer's Lauren Fisher Sponsored by: Bizo Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join us on Thursday, February 20, at 1:00pm EST for a free eMarketer webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them. Key elements will include: • The two main approaches to cross-platform attribution • Viewability and third-party tracking • Mobile-specific tactics for attributing smartphone and tablet influence Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, programmatic advertising, display advertising, measurement, privacy, and B2B.

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