3/11/2014

eMarketer Daily - AOL Rebounds as Programmatic, Video Push Double-Digit Growth

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March 11, 2014

AOL Rebounds as Programmatic, Video Push Double-Digit Growth

AOL's ad spending revenues will accelerate significantly in 2014 on the strength of programmatic display advertising, which includes premium video ads. Despite double-digit gains in ad revenues, the company continues to trail top competitors. Full Article

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How to Achieve Seamless Marketing Execution

Marketers face the challenge of managing content creation, revisions and approvals across several teams. This can become an unwieldy process, as it often puts deadlines and budgets at risk. Learn how companies are becoming more agile and increase collaboration. Download the Box Marketing Tool Kit Now


SMBs + Social = Success

Hypergrowth small and medium-sized businesses—those that have experienced significant year-over-year revenue growth—are putting more dollars toward social media. Research suggests that their investments are paying off in multiple ways. Full Article

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Holiday's Breakout Ecommerce Superstar

Holiday 2013 was one for the record books. Monetate's Ecommerce Quarterly gives the lowdown on what was driving this massive growth of overall revenue, what contributed to a significant increase in AOV and conversion rates, and insight into what you need to be doing now to get ready for Holiday 2014. Download the EQ4 2013.

UK Travelers Dining Without Digital

When UK travelers head off abroad, one of the first things many of them do is turn off their mobile phone or smartphone—or at least disable data roaming—in order to avoid hefty charges. And when it comes to dining out while traveling, digital assistance is far from top of mind.
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