eMarketer Daily - Hispanics Shop Local with Tablets

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March 7, 2014

Hispanics Rely Heavily on Digital Devices for Local Shopping US Hispanics are known for their heavy digital consumption, and they overindex on daily device usage to shop for local products and services. Over half of Hispanic internet users use tablets every day for local shopping, compared with less than 30% of their non-Hispanic counterparts. Full Article Read More Share this:. . . . Top tools and trends for 2014 Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. Get the report now to uncover more insights for the coming year. Download now> MEDIA VOICES: Hearst's Native Ad Approach Starts with Clear Branding Todd Haskell, senior vice president and chief revenue officer at Hearst, has overseen native advertising for decades. It was called by different names, but it was never featured as editorial content. In an interview with eMarketer, he explains why. Full Article Todd Haskell Senior Vice President and Chief Revenue Officer Hearst Magazines Digital Media Read More Share this:. . . . When you can't afford to be wrong—we're here eMarketer is your go-to source for the most informed marketing research available. We analyze studies from thousands of firms, filter out their noise and create actionable charts and reports. Get the data you need and use it confidently knowing we've vetted it all. Access powerful intelligence today For UK Web Users, Social and Shopping Don't Mix A retailer's presence on social sites such as Facebook and Twitter may actually undermine consumer trust. According to new research, less than one-quarter of online shoppers say a social presence enhances their trust in a retailer. Full Article Read More Share this:. . . . Today's Articles Hispanics Rely Heavily on Digital Devices for Local Shopping MEDIA VOICES: Hearst's Native Ad Approach Starts with Clear Branding For UK Web Users, Social and Shopping Don't Mix RECENT ARTICLES Over-the-Top Mobile Messaging a Majority Activity in Brazil How Canadian Is Canadian Ecommerce? Are You Still Missing a Strategy for Negative Social Posts? UK Travelers Pick Up Smartphones for Research Auto Marketers Drive into the Future with Mobile, Video All Recent Articles » EVENTS ad:tech San Francisco March 26-27, 2014, San Francisco, CA eMarketer is the official research partner of ad:tech San Francisco. Ad Age Digital Conference April 1-2, 2014, New York, NY eMarketer's Debra Aho Williamson will be presenting. Festival of Media Global April 6-8, 2014, Rome, Italy eMarketer is an official partner of Festival of Media Global. All Events »

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