| Advertisers Blend Digital and TV for Well-Rounded Campaigns As digital continues to take ad dollars away from other mediums, many may think TV faces the same fate as print. However, a new eMarketer report finds that advertisers are creating holistic campaigns across digital and TV to take advantage of the latter's vast reach, among other things.
Full Article  |  | | | Recent Facebook audience changes are impacting advertisers' results - making targeting and measurement increasingly complex. Learn 12 strategies successful marketers use, including creative rotation, mobile ads, custom audiences, retargeting and more. Get best practices that drive ROI. Download the Playbook Now!  |
| Bitcoin: A Legitimate Digital Payment Method? Many consumers still aren't sure what Bitcoin technology is, and most of those who are aware of the virtual currency aren't that interested in using it. However, some mainstream companies have begun to accept bitcoins in hopes of future consumer adoption. Full Article  |  | | | eMarketer is your go-to source for the most informed marketing research available. We analyze studies from thousands of firms, filter out their noise and create actionable charts and reports. Get the data you need and use it confidently knowing we've vetted it all. Access powerful intelligence today | | | | | EVENTS | | March 26-27, 2014, San Francisco, CA eMarketer is the official research partner of ad:tech San Francisco. April 1-2, 2014, New York, NY eMarketer's Debra Aho Williamson will be presenting. April 6-8, 2014, Rome, Italy eMarketer is an official partner of Festival of Media Global. |
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