| What's the Upside to Shopping Cart Abandonment? According to a new eMarketer report, shoppers abandon their digital shopping carts roughly two-thirds of the time. Viewed in isolation, digital shopping cart abandonment rates have little meaning, but when combined with other metrics, they can provide meaningful insights. Full Article  |  | | | Is your content marketing making a difference? Sign up to join a live conversation w/ Trip Kucera, VP of Data & Content Solutions from Aberdeen & Steve Rotter, VP of Marketing from Brightcove to discuss the findings from a joint global research initiative with more than 1000 global marketers.
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| And the Oscar Goes to...Social Networkers More than nine in 10 US female internet users had planned to watch last night's Academy Awards—and almost all of them said they would use social media while viewing the event. Women turn to social networks during televised cultural events for entertainment and to see others' reactions. Full Article  |  | | | Is your content marketing making a difference? Sign up to join a live conversation w/ Trip Kucera, VP of Data & Content Solutions from Aberdeen & Steve Rotter, VP of Marketing from Brightcove to discuss the findings from a joint global research initiative with more than 1000 global marketers.
Register Today | | Tablets Take Off in Germany In Germany, 18 million consumers are now tablet users—double the percentage in late 2012. Tablet penetration is highest among 30- to 49-year-olds—a demographic segment likely to be employed and enjoying some disposable income. Full Article  | | | | | EVENTS | | March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. |
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