As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. This webinar will cover trends in geotargeted mobile ads, including geofencing, geoconquesting, ad effectiveness and ROI. Key elements will include: | • | How precise can geotargeted display ads be? | | • | Do tighter perimeters produce stronger results? | | • | Can marketers achieve scale with geotargeted mobile campaigns? | | • | Will beacons be a boon for indoor location targeting?
| Catherine Boyle covers trends in mobile marketing, usage, content, devices and commerce. She has more than 20 years of experience delivering brand messages to domestic and international audiences across multiple media platforms. |
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