10/18/2013

eMarketer Daily - Facebook and Social Logins; AIR MILES and Mobile Loyalty; Mobile Usage in Brazil

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October 18, 2013

Facebook, Google Lead the Social Login Pack

Social logins can help to streamline the online registration process for both users and website operators. Research shows that users favor particular identity login services depending on the type of site they are using. Full Article

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Learn to build social relationships that lead to more business

Find out how marketers can analyze social campaigns in a way that will empower them to create the most relevant posts, monitor and respond to conversations, and most importantly connect social activities to business results. Download now>


AIR MILES' Mobile Platforms Lift Membership

Emmie Fukuchi, associate vice president of digital & new media for Canada's AIR MILES rewards program, spoke with eMarketer about how increased smartphone penetration in Canada has given AIR MILES a lift. Full Article



Emmie Fukuchi
Associate Vice President of Digital & New Media
LoyaltyOne's AIR MILES

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10/22 IBM Webcast - Why Exceptional Digital Experiences are critical in achieving competitive advantage

Attend this webcast to see how rich and engaging digital experiences improve website and app stickiness and create positive brand association and position of authority in the market place. Register - http://bit.ly/GLsWqd

Mobile Rivals PCs for Brazil's Internet Audience

Mobile uptake has been huge in Brazil, where eMarketer estimates 71% of the population will have a cellphone this year and more than half the overall online population will access the web via mobile devices. A new eMarketer report explores the country's mobile population and how the channel interacts with more traditional screens. Full Article

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