Are Mothers the Key to Holiday Shopping Campaigns? Mothers have an outsized influence on the purchases that households make, a practice that holds true during the holiday season. A significant number of mothers plan on making their holiday purchases online this season, with both Black Friday and Cyber Monday playing a key role in their digital shopping behaviors. Full Article | | | Marketers everywhere are relying on content to build relationships and grow their business. It's crucial to have a content delivery strategy that makes sense. Learn how to maximize the content you produce by automating your content delivery program through RSS, email and social media. Download the guide now. | | | eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today | | | | | EVENTS | December 4, 2013, New York, NY Debra Aho Williamson will be presenting at this event. December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. | | | | |
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