11/22/2013

eMarketer Daily - Moms Shop for Holiday; NYT Depends on Video, Custom and Branded Content; Digital Buyers in the UK Love Mobile

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November 22, 2013

Are Mothers the Key to Holiday Shopping Campaigns?

Mothers have an outsized influence on the purchases that households make, a practice that holds true during the holiday season. A significant number of mothers plan on making their holiday purchases online this season, with both Black Friday and Cyber Monday playing a key role in their digital shopping behaviors. Full Article

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MEDIA VOICES: The New York Times' Ad Revenues Depend on Video, Custom and Branded Content

Mark Thompson, CEO of The New York Times Co., talks about The Gray Lady's investments in innovative digital ad ventures, along with an unwavering faith in quality journalism. Full Article



Mark Thompson
President and CEO
The New York Times Co.

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Mobile Devices Cannibalize Desktop Retail Site Visits in UK

European internet users' use of smart devices like smartphones and tablets is growing strongly, eating into the visits online shoppers otherwise might have made using desktops, with 12% of those polled in the UK opting to shop on-the-go. Full Article

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