eMarketer Daily - RTB Spend Climbs; Retailers Watch 'Holiday Creep'; Mcommerce Boosts Digital Sales in Italy

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November 26, 2013

Advertisers Continue Rapid Adoption of Programmatic Buying A new eMarketer forecast predicts higher-than-expected spending totals for US real-time bidding digital display advertising this year, with solid growth expected for the next several years. By 2017, advertisers will spend more than $9 billion on RTB. Full Article Read More Share this:. . . . 2013 Digital Trends Report This white paper discusses 2013 plans for 700 top digital marketers and how they make personalization valuable – not intrusive. The white paper concludes with thoughts around balancing inspired content with smart algorithms. Download now> Marketers Remain Wary of 'Holiday Creep' Backlash For most consumers it's a foregone conclusion that the holiday shopping season hits earlier every year. But research shows that only a small percentage of them plan to start holiday promotions earlier, with most seemingly sensitive to a "holiday creep" backlash. Marketers are also spreading their promotional efforts across the entire season, instead of focusing them on Thanksgiving weekend. Full Article Read More Share this:. . . . Top 10 ways to improve digital experiences This white paper discusses why 77% of firms' #1 goal is improving customer experience and how analytics/testing boosts online relevance. Download now> Mobile Helps Drives Ecommerce Gains in Italy Online sales will climb 18% this year, as millions of shoppers join the trend. Mobile will provide a significant boost. Full Article Read More Share this:. . . . Today's Articles Advertisers Continue Rapid Adoption of Programmatic Buying Marketers Remain Wary of 'Holiday Creep' Backlash Mobile Helps Drives Ecommerce Gains in Italy RECENT ARTICLES In Brazil, TV and Internet Are the Preferred Media to Use Together Denmark to Set New Record for Holiday Sales Online Penetration of Smartphones, Tablets Grows Among US Teens Auto Sector Leads Digital Ad Investment in Canada Multiscreen Campaign Importance Rises With Smart Device Use All Recent Articles » EVENTS ANA Real-Time Marketing Conference December 4, 2013, New York, NY Debra Aho Williamson will be presenting at this event. iMedia Agency Summit December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. All Events »

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