| Penetration of Smartphones, Tablets Grows Among US Teens It's no secret that teenagers love digital devices. But research shows particularly fast growth in smartphone and tablet penetration among this group over the past year. Teens are engaged in a wide variety of online activities, although a surprising number have seen declines.
Full Article  |  | | | New customer acquisition is every marketer's priority. Referral marketing is a critical part of every marketer's acquisition strategy. Learn how to use your current customer base to acquire new customers. Read this industry best practices and case studies from real marketers. Download this guide now. |
| Multiscreen Campaign Importance Rises With Smart Device Use The variety of channels available to consumers means that advertisers and marketers need to adopt new approaches to keep their messages in front of an audience, and multiscreen campaigns will play an increasingly important role in those efforts. Research shows that marketers expect multiscreen campaigns to eat up a larger portion of their budget within the next three years. Full Article  |  | | | Read this white paper to find out what the most forward-thinking marketers are doing to leverage the power of real-time personalization, and discover what it takes to build an effective, comprehensive marketing strategy of your own. Download now. | | | | | EVENTS | | December 4, 2013, New York, NY Debra Aho Williamson will be presenting at this event. December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. |
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