eMarketer Daily - Apparel Shopping Reaches Tablets; Gaming over 50; Content Marketing in Sweden

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December 17, 2013

Apparel Shoppers Grab Their Tablets As tablet adoption widens, retailers and brands across an expanding spectrum of product categories, including apparel, are beginning to pay closer attention to the presence of those devices in the overall ecommerce ecosystem, according to a new eMarketer report. Full Article Read More Share this:. . . . See How Modern Mark Energizes Engagement. Watch as our everyman marketer enriches his interactions with prospects–not with the same old methods, but with new technologies that enable digital behavior based, multi-channel exchanges. Learn how to generate more "that's exactly the info I need!" reactions from your audiences. Check out the video and download the guide. Gaming's Reach Extends Far Beyond Kids Playtime is for grownups too, with gaming extending to ever more demographics as early generations of console gamers age and newer platforms like social and mobile gaming have proven popular across age and gender lines. Research shows that those over 50 are playing games in pretty high numbers, favoring desktops and laptops over other gaming devices. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get better educated on marketing automation best practices for maximizing lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup Sweden's Advertisers Warm to Content Marketing Content strategies are most effective at strengthening brands and nurturing customer relationships, according to research. A direct effect on sales may be harder to prove, however. Full Article Read More Share this:. . . . Today's Articles Apparel Shoppers Grab Their Tablets Gaming's Reach Extends Far Beyond Kids Sweden's Advertisers Warm to Content Marketing RECENT ARTICLES Distance Matters for Geotargeted Ads Most Digital Ad Growth Now Goes to Mobile as Desktop Growth Falters Norway's Ecommerce Sales Gain Speed as Holidays Approach Digital Ad Spending in Brazil Is an Increasing Share of the Media Market Majority of Web Users in Canada Won't Have a Mobile Holiday All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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