12/06/2013

eMarketer Daily - Beauty Sales Soar Online; Financial Services Get Social; Middle East Web Usage

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December 6, 2013

Beauty Sector Sees Strong Ecommerce Growth

While several retail categories are experiencing impressive ecommerce sales growth in 2013, none is seeing a rate higher than that of the beauty category. Research shows that brands are increasing their budgets to add certain kinds of functionality, such as user reviews and customer Q&As, to their sites. Full Article

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Financial Firms Integrate Social Communities on Their Own Sites

Misha Logvinov tells eMarketer that social media has caused a big industry shift for financial services marketers: "the bar has gotten a lot higher when it comes to consumer expectations for response to their complaint." Full Article



Misha Logvinov
Chief Customer Officer
Lithium

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Web Users in the Middle East Emphasize Social Networking

In terms of time spent online, the broad Middle East and Africa region lags behind the worldwide average. But a new eMarketer report explores how residents of the region spend a significant chunk of their online time on social media. Full Article

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