eMarketer Daily - In-App Purchases Account for Ever-More App Store Revenues

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December 30, 2013

In-App Purchases Take Over App Revenues In-app purchases have long contributed a significant amount of the revenues earned by app stores like Apple's or Google's. Research suggests the share of those revenues coming from in-app purchases has increased dramatically over the past year. Full Article Read More Share this:. . . . eMarketer's Retail Roundup – Free Download Are you taking advantage of the robust growth in US retail ecommerce sales? Download eMarketer's Retail Roundup for key trends, statistics and insights. Receive your copy. Long-Form Video Content Rivals Short, Even on Smartphones The assumption that a small screen—like that of a smartphone—might be more typically used for viewing short, snackable video clips rather than long-form content seems simple. But research suggests full-length movies and TV shows come close to news clips and previews in popularity among smartphones video viewers. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup In Europe, Content-Sharing on Twitter Near-Even with Facebook Content-sharing is most commonly done on Facebook, around the world. But research suggests Twitter rivals it closely in Europe, and is also popular for content-sharing in Asia-Pacific and the Middle East and Africa. Full Article Read More Share this:. . . . Today's Articles In-App Purchases Take Over App Revenues Long-Form Video Content Rivals Short, Even on Smartphones In Europe, Content-Sharing on Twitter Near-Even with Facebook RECENT ARTICLES Cheaper Devices Boost Tablet Sales in Brazil Sweden's Kids Have Wide Access to Smartphones, Tablets Under Armour Leverages Pop Music to Achieve Cool Factor Top-Down vs. Bottom-Up Attribution UK Seniors Choose Facebook All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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