12/11/2013

eMarketer Daily - Key Trends for 2014—Always Social; YouTube Grosses over $5 Billion; Younger Finns Lead Digital Holiday

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December 11, 2013

Key Trends for 2014: Always On Means Always Social

In an always-on world, mobile devices are always at-hand as consumers move from screen to screen. And according to a new eMarketer report, that always means consumers are always social. Full Article

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This white paper demonstrates how to tailor online content and navigation by using your customer analytics. Also, learn how to gain actionable insights into customer segments' preferences. Download now>


Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide

YouTube will bring in about $5.60 billion in gross ad revenues this year, according to eMarketer's first-ever analysis of how much advertisers spend on the platform. eMarketer expects the company to net $1.96 billion in ad revenues worldwide this year, up 65.5% over 2012.
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Create a More Responsive Social Business

Learn how to determine the stages of social business and where innovative companies are focusing their social business investments and efforts. Become more responsive by treating employees as customers to mirror external best practices. Tap into your collective IQ. Download the white paper now.

Younger Consumers Lead Online Holiday Shopping in Finland

Overall, just one-quarter of consumers plan to buy Christmas gifts on the web, but young singles and parents are more enthusiastic. Full Article

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