eMarketer Daily - Mobile Boosts Rising Holiday Sales; Cross-Platform Limitations Abound, Despite Attribution; UK Seniors Use Digital to Browse��Not Buy

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December 20, 2013

Online Holiday Sales Climb, Get Mobile Boost Digital commerce—and especially mobile—has been a bright spot for retailers this holiday season, even after brick-and-mortar sales during the Black Friday weekend came in as somewhat disappointing. eMarketer predicts a significant rise in spending via digital this season. Full Article Read More Share this:. . . . 20 Winning Email Designs In this Best of Email Swipe File showcase, you'll find inspiring and thought-provoking email marketing designs that are yours for the taking. Learn what marketing design elements are working across the globe and discover where the next marketing trends are headed. Get Inspired Now! Whatever the Attribution Approach, Cross-Platform Limitations Still Abound Leon Zemel, chief analytics officer at data management platform [x+1], talks about obstacles brands face and how to overcome them. Full Article Leon Zemel Chief Analytics Officer [x+1] Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup UK Seniors Are Savvy Digital Shoppers, but Won't Buy Online Older digital shoppers in the UK may be savvier, cannier digital shoppers than one may suppose, but they're still reluctant to actually buy online. Instead, this demographic searches extensively before reverting to purchase via older media, according to research. As mobile device ownership grows, so will digital shopping among seniors. Full Article Read More Share this:. . . . Today's Articles Online Holiday Sales Climb, Get Mobile Boost Whatever the Attribution Approach, Cross-Platform Limitations Still Abound UK Seniors Are Savvy Digital Shoppers, but Won't Buy Online RECENT ARTICLES Latin America to See Steady Growth in Mobile Users and Connections Through 2017 Almost 50% of Parents Plan to Give Children Ereaders This Holiday Season UK Mobile Ad Spending to Pass the £1 Billion Mark This Year Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller Despite the Hype, Mobile Internet Traffic Still Lags in Latin America All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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